It is always critical for management and ownership to be on the same page. For a successful turnaround to be possible, the first step is to clearly communicate and establish commitments and accountability for the decision making team.
The CEO will have to make hard choices to bring the company to solvency. The first decisions will include management reorganization. The management team will be included in the turnaround, but not until the CEO has settled on his team.
Turnaround strategy and tactics will be designed and implemented to fit your unique circumstances. Progress will be monitored and adjustments made until turnaround is successful.
A Craft Brewer's brand is the heart and sole of the business. Every strategic and tactical maneuver will be gauged by its impact on the brand.
Mike's experience as a CPA and 14 years as CEO will inform your decisions needed for financial and management reorganization and return to financial and operational stability.
A wide range of strategic transactions will be considered to facilitate fundraising, recapitalization, or restructuring needs.
The CEO will rally as many stakeholders as possible through effective communications with ownership, employees, bankers, suppliers, distributors, and ultimately customers and media.